Hotel Marketing
Our years in the tourism sector has taught us that a property may be wonderful and have every conceivable luxury, but if it is not promoted right, it’s potential for success is limited.
Most Hotels or standalone properties rarely have the time, know-how or resources to actively market their property, and that is where we can help establish the market for such hotels.
The Hotel Firm offers
Brand Building
Every property has a history, voice, persona of it’s own. The Hotel Firm repackages and repositions individual hotels and resorts to highlight each place’s specialty best. Our brand building exercise includes identifying and developing a new identity, logo or even name, to help establishments bring out their best features to bring in the customer base they seek.
Representation & Networking
An ideal way to increase a small hotel’s visibility among industry members and travel agents, The Hotel Firm is a great networking tool. We are the face of India’s independent hotels; we represent independent hotels at trade fairs, seminars, travel and tourism dos, through presentations and activities in India’s main metros.
Marketing
The Hotel Firm handles publicity for their clients, through direct mailers, e-mailers, outdoor advertising, brochures, flyers, pamphlets, events as well as advertisements in popular media outlets like TV, radio and in print. Other promotional activities include arranging ‘fam trips’ to the clients’ resorts for travel agents, writers and journalists. The Firm also conducts joint promotions with travel companies and local tourism boards to promote properties alongside the region.